The Investment Capital Growth Blog

Welcome To The ICG Blog

Strategic Insights For Business Leaders & Their Teams

Investment Capital Growth is dedicated to the personal and professional development of C-Level Executives and the management teams that run modern business. Our blog shares insights and strategies culled from years of entrepreneural and executive experience. Our thought leaders regularly publish business articles to inspire and empower.

Get Inspired, Stay Connected:

  • Subscribe To Our Blog For Updates
  • Follow ICG on Social Media
  • Engage Our Consultants

ICG Newsletter Signup

ICG's Monthly Newsletter delivers insightful and actionable information for business owners and their teams. Get the latest updates from the ICG team each month including exclusive case studies, expert commentary, special offers and real life examples of business success. Join the thousands of subscribers that enjoy our informative publication by entering your contact information below.

Contact us.


Posted by Cliff Locks On May 9, 2018 at 10:06 am


Let’s start with some biology, out of the total energy content of our body; our brains make use of about 20%. The end product of energy is waste. Fortunately, our brain is self-cleansing. Therefore, it easily removes all the accumulated wastes. The cleaning is carried out by the brain while we are sleeping. Amazing right? However, there is a little bit problem. Scientist recommends that an adult should have at least 7-9 hours of sleep every night. However, not many of us are getting up to 7 hours of sleep per night. About 80% of us are deprived of sleep. The implication of this is that 80% of us deny our brains the sufficient time it needs for self-cleaning. On the negative end, this can cause neurodegenerative ailments such as Alzheimer’s disease. On the not so negative end, the implication is that we are damaging our concentration ability, our ability to solve problems and our ability for creative imagination. Here are some simple strategies to improve your sleep and thereby to enhance your brain in the process.

Developed a bedtime routine that assists you to unwind, I follow advice from Matthew Walker, an expert on sleep.

Choose any activity you need to reduce every evening. For many of us, that means we have to disconnect ourselves from technological devices. Have a constant hour for bedtime and stay committed to it. For me, I always endeavor to get to bed by 11:30 pm and get up at the same time every day, for me it’s 7:30 am. The first 5 to 10 minutes, I mentally run through my day and have excellent creative solutions, which I capture by writing them down or entering them into my smartphone’s calendar. And if there’s one thing that you take away from this, it would be going to bed at the same time and waking up at the same time, no matter whether it’s the weekday or the weekend. Even if you’ve had a bad night of sleep, still wake up at the same time of day and reset.

The second thing is that we are a dark-deprived society in this modern era and we need darkness in the evening to allow the release of a hormone called melatonin. And melatonin helps the healthy timing of our sleep.

So try to dim down half the lights in your home in the hour before bed. Stay away from screens, especially those LED screens — they emit blue light that puts the breaks on melatonin. And those blue-light emitting devices fool your brain into thinking that it’s still daytime, even though it’s nighttime and you want to get to sleep.

The third key ingredient is to keep it cool. Many of us have a bedroom that’s too warm regarding temperature.
So an optimal temperature is about 68 degrees Fahrenheit or about 18 and a half degrees Celsius. And the reason is that your brain and your body need to drop their core temperature by about two or three degrees Fahrenheit to initiate good sleep. And that’s the reason why you’ll always find it easier to fall asleep in a room that’s too cold than too hot. So having a cool room takes your brain and body in the right temperature direction to get good sleep.

The fourth critical factor is avoiding alcohol and caffeine. Unfortunately, this makes me deeply unpopular, but alcohol is perhaps the most misunderstood drug when it comes to sleep. People think that it helps them fall asleep. That’s not true. Alcohol is a class of drugs that we call, “the sedatives.” And what you’re doing is just knocking your brain out. You’re not putting it into a natural sleep.

We also know that alcohol will fragment your sleep. So you’ll wake up many more times throughout the night. And alcohol is also a very potent chemical for blocking your dream sleep or your rapid eye movement sleep.

Caffeine is also a problem. Many of us know that caffeine can keep us awake. It’s an alerting chemical; it’s a stimulant regarding a class of drugs. But few people know that even if you can have a cup of coffee after dinner, and you fall asleep fine, and maybe you stay asleep, the depth of the deep sleep that you have when there is caffeine within your brain isn’t as deep as when you’ve abstained from that cup of coffee after dinner. So as a consequence, you wake up the next morning, you feel unrefreshed, and you don’t remember waking up or having a difficult time falling asleep, but now you find yourself reaching for two or three cups of coffee in the morning, and you develop this dependency, this addiction cycle.

The fifth and final tip for better sleep is to not stay in bed awake. So if you haven’t fallen asleep within 20 or so minutes or you’ve woken up, and you’re finding it difficult to fall back asleep, don’t stay in bed awake. The reason is that your brain very quickly starts to learn the association between your bed being about the place that you’re awake rather than your bed is about sleep. So the advice is to get up, go to another room and in dim light, just read a book. No screens, no email checking, no food. And only when you feel sleepy should you return to bed and that way you can then actually re-learn the association between your bedroom being about the place of sleep rather than being awake.

I should also note that some people don’t like the idea of getting up and going out to a different room if it’s dark and they’re warm in bed. But, it works!

Many thanks for viewing this blog. Please share with your friends and colleagues. I look forward to being your professional Advisor and Board Member and would enjoy working with you to enhance your leadership skills. Please click on the chat app on the lower right or use this link to schedule a call www.calendly.com/clifflocks together to help you fulfill your vision of success and opportunities for you and your company to achieve its goals.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.