The Investment Capital Growth Blog

The robots are coming! On our sidewalks, in our skies, in our every store… Over the next decade, robots will enter the mainstream of retail. And the numbers back it up: in a mere 8 years, the global retail robotics market is projected to grow by an order of magnitude, from US$4.78 billion in 2018 to US$41.67 billion in 2026. As countless robots work behind the scenes to stock shelves, serve customers, and deliver products to our doorstep, the speed of retail will continue to increase. These changes were already underway, and the pandemic has accelerated them.

Reskill and Retrain

Manufacturers considering purchasing a robot should also consider investing in the training and upskilling of their existing employees. Reskilling existing workers will reduce the likelihood of redundancies and therefore improve the company’s reputation as an employer — a common problem when reducing the number of employees but increasing automation.

Deploying robots, or any automation machinery for that matter, will create a new requirement for engineers with programming and maintenance skills. As opposed to employing a new programmer, manufacturers should consider training an existing production operative to take on this role — perhaps a worker whose role the robot will replace or reduce.

Several industrial robot manufacturers and suppliers will provide free training on how to correctly program and maintain their machinery, so it is worth looking into this before investing in external courses.  

It is also important to reiterate to existing workers that deploying robots will eliminate tedious and manual tasks. By nature, humans want to create, invent and solve problems — not complete repetitive movements such as box opening, bin-picking or basic assembly processes. This is particularly prevalent for workers with engineering backgrounds.

Communicating this benefit with staff is essential. Manufacturers need to be clear that, rather than engineering humans out of a job, robots can be used to allow operators to take on more challenging opportunities. But only of course, if plant managers allow it.

Robot Delivery

On August 3rd, 2016, Domino’s Pizza introduced the Domino’s Robotic Unit, or “DRU” for short. The first home delivery pizza robot, the DRU looks like a cross between R2-D2 and an oversized microwave. LIDAR and GPS sensors help it navigate, while temperature sensors keep hot food hot and cold food cold. Now called “DOM” (which is also the name of Domino’s chatbot for placing orders), the robot has been undergoing trial runs in ten countries, including New Zealand, France, and Germany, but its August 2016 debut was critical, as it was the first time we’d seen robotic home delivery. And it won’t be the last. A dozen or so different delivery bots are fast entering the market. Starship Technologies, for instance, a startup created by Skype founders Janus Friis and Ahti Heinla, has a general-purpose home delivery robot. Right now, the system is an array of cameras and GPS sensors, but upcoming models will include microphones, speakers, and even the ability—via AI-driven natural language processing—to communicate with customers. Since 2016, Starship has already carried out 500,000 deliveries across more than 20 countries. Along similar lines, Nuro—co-founded by Jiajun Zhu, one of the engineers who helped develop Google’s self-driving car—has a miniature self-driving car of its own. Half the size of a sedan, the Nuro looks like a toaster on wheels, except with a mission. This toaster was designed to carry cargo—originally about 12 bags of groceries — which it has been doing for select Kroger stores since 2018. Two years later, the company has a new second-generation vehicle with a range of new features, including improved capacity, battery life, and safety measures. Concurrently, Nuro has partnered with large chains such as CVS Pharmacy and Walmart. As these delivery bots take to our streets, others are streaking across the sky. Back in 2016, Amazon came first, announcing Prime Air—the e-commerce giant’s promise of drone delivery in 30 minutes or less. Almost immediately, companies ranging from 7-Eleven and Walmart to Google and Alibaba jumped on the bandwagon. Fast forward to today, and the FAA has granted approvals for drone delivery to Amazon, Alphabet-owned Wing, and UPS. Prime Air Vice President David Carbon has emphasized that “this certification is an important step forward for Prime Air and indicates the FAA’s confidence… for an autonomous drone delivery service.”

In-Store Robots

While delivery bots start to spare us trips to the store, those who prefer shopping the old-fashioned way (i.e., in person) also have plenty of human-robot interaction in-store. In fact, these robotics solutions have been around for a while. In 2010, SoftBank introduced Pepper, a humanoid robot capable of understanding human emotion. Pepper’s cute: 4 feet tall, with a white plastic body, two black eyes, a dark slash of a mouth, and a base shaped like a mermaid’s tail. Across her chest is a touch screen to aid in communication. And there’s been a lot of communication. Pepper’s cuteness is intentional, as it matches its mission: help humans enjoy life as much as possible. Over 12,000 Peppers have been sold and over 2,000 companies globally have adopted Pepper as an assistant. She serves ice cream in Japan, greets eaters at a Pizza Hut in Singapore, and interacts with customers at a Palo Alto electronics store. And with the COVID-19 pandemic, Pepper has been used to prepare food, greet customers, and ease loneliness caused by social distancing. More importantly, Pepper’s got company. Walmart uses shelf-stocking robots for inventory control. Best Buy uses a robo-cashier, allowing select locations to operate 24-7. And Lowe’s Home Improvement employs the LoweBot—a giant iPad on wheels—to help customers find the items they need while tracking inventory along the way.

Warehouse Bots

Yet the biggest benefit robots provide might be in warehouse logistics. In 2012, when Amazon dished out $775 million for Kiva Systems, few could predict that just eight years later, over 200,000 Kiva robots would be deployed at the company’s fulfillment centers, helping to process hundreds of items per second. And many other retailers are following suit. Order jeans from the Gap, and soon they’ll be sorted, packed, and shipped with the help of a Kindred robot. Remember the old arcade game where you picked up teddy bears with a giant claw? That’s Kindred, only her claw picks up T-shirts, pants, and the like, placing them in designated drop-off zones that resemble tiny mailboxes (for further sorting or shipping). The big deal here is democratization. Kindred’s robot is cheap and easy to deploy, allowing smaller companies to compete with giants like Amazon.

Final Thoughts

For retailers interested in staying in business, there doesn’t appear to be much choice in the way of robotics. It’s going to become increasingly difficult for store owners to justify human workers who call in sick, show up late, and can easily get injured. Robots work 24-7. They never take a day off, never need a bathroom break, health insurance, or parental leave. Going forward, this spells a growing challenge of technological unemployment (a blog topic I will cover in the coming month). But in retail, robotics usher in tremendous benefits for companies and customers alike. And while professional re-tooling initiatives and the transition of human capital from retail logistics to a booming experience economy take hold, robotic retail interaction and last-mile delivery will fundamentally transform our relationship with commerce.

Contributor: Peter Diamandis and Clifford Locks

Cliff Locks is a trusted confidant to CEOs, C-Level Exec, and high-potential employees to help them clarify goals, unlock their potential, and create actionable strategic plans.

Certified Professional Board of Director and Advisor.

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