The growing robotics market will impact your business sooner than you think. Let's start with real live examples of deployment today. - Investment Capital Growth

The Investment Capital Growth Blog

Welcome To The ICG Blog

Strategic Insights For Business Leaders & Their Teams

Investment Capital Growth is dedicated to the personal and professional development of C-Level Executives and the management teams that run modern business. Our blog shares insights and strategies culled from years of entrepreneural and executive experience. Our thought leaders regularly publish business articles to inspire and empower.

Get Inspired, Stay Connected:

  • Subscribe To Our Blog For Updates
  • Follow ICG on Social Media
  • Engage Our Consultants

ICG Newsletter Signup

ICG's Monthly Newsletter delivers insightful and actionable information for business owners and their teams. Get the latest updates from the ICG team each month including exclusive case studies, expert commentary, special offers and real life examples of business success. Join the thousands of subscribers that enjoy our informative publication by entering your contact information below.

Contact us.

The growing robotics market will impact your business sooner than you think. Let’s start with real live examples of deployment today.

Posted by Cliff Locks On September 15, 2021 at 10:00 am

The growing robotics market will impact your business sooner than you think. Let’s start with real live examples of deployment today.


The robots are coming! For years, Hollywood has warned us about the rise of robots, especially those of the stone-cold killer variety.

However, the reality is far more exciting and humanizing—robots are rapidly becoming our friends, colleagues, employees, and the basis of our workforce.
Robotics venture investment grew 50% over the course of 2020, with no signs of stopping in 2021. Investments have now grown five-fold in 5 years, soaring to $5 billion in 2020 from $1 billion in 2015.


With so much investment, the time is ripe for ambitious entrepreneurs to take advantage of this generational opportunity.

In this blog, I’m going to discuss some of the fundamentals of robotics: where the technology is today, where it will be in a few years, and where the hidden opportunities are.
Let’s dive in.


Camel racing is a centuries-old tradition in the Middle East—think the Kentucky Derby for sheikhs—and it’s one of the richest sports on Earth. However, it’s the jockeys who have changed the most. 

Twenty years ago, camels were ridden by children—the lightest possible riders—but general principle, injury, and death led to a humanitarian outcry. So, both the UAE and Qatar banned the practice, replacing children with an even lighter saddle occupant: the robot jockey.

Today, in camel racing, robot jockeys are the norm. Exactly like traditional jockeys, these robo-replacements sit on a saddle, steer with the reins, and prod with a whip. 

The latest robot jockeys are small, about a foot high, and light, weighing between five and eight pounds, with skinny hinged arms that control the reins and whip. 

Of course, my point isn’t that there’s a bevy of entrepreneurial possibility in camel racing. It’s that robotics, another exponential technology long mired in deception, is now heading for disruption. 

According to a report by the Littler Workplace Policy Institute: “Robotics is the fastest growing industry in the world, poised to become the largest in the next decade.” Which is to say, robot jockeys are just the beginning.

Consider Moxie, the brainchild of NASA roboticist Paolo Pirjanian, Co-founder of Embodied, Inc. (creator of Moxie). Moxie is a small, Pixar-like robot with large-eyes on a cute and dynamic virtual face and converses with children in a natural, lifelike manner, becoming a personalized companion to them.

You can continuously talk to it (as opposed to simply saying “Hi, Alexa”), and the AI knows to take turns when conversing, allowing for fluid conversation and storytelling. 

Importantly, Moxie doesn’t try to be too human or perfect—in fact, that’s where many other robotics companies have failed. Instead, Moxie has a key human-like element: it makes mistakes and learns. 

Rather than a full prebuilt chatbot, Moxie has an actual personality and will learn over the course of an interaction. New interactions “unlock” new content and behaviors, further engaging the child in a goal-oriented manner. (If you have young kids, or kids with learning disabilities, please check out Moxie here:

Besides human-like, user-friendly robots, we’re also seeing exponential progress in robotic agility, mobility, and diversity. 

Enabled by a new generation of sensors and actuators, and driven by near-unlimited computing and artificial intelligence, there’s a Cambrian explosion in robotics, with species of all sizes, shapes, and modes of mobility crawling out of the muck of the lab and onto the terra firma of the marketplace. 

Of course, what is driving the current robotics revolution is the convergence of exponentials. First and foremost is computation and machine learning/neuralnets. A lot of what today’s amazing walking, flying, dancing and talking robots can do is a simply result of cheaper, faster and more ubiquitous computation driving artificial intelligence. The second exponential is 3D printing, which is allowing researchers and tinkerers to design, build and test robotic parts faster and faster. Finally, it’s all about the networks and sensors that collect and feed data into the robot’s algorithms.

Festo, for one example, has created a robot that flies like a bird. Boston Dynamics, for another, now makes robots that can climb, crawl, jump, and hop, and all while carrying heavy loads (some bots can manage over a hundred kilograms of weight). Their robots can even dance to music or unpack boxes out of the back of an 18-wheeler.

Incredible companies like Chef Robotics are putting robots to work in the food industry. The National Restaurant Association reported that in 2017, 37% of its members listed labor recruitment as their top challenge, up from 15% in 2015. This means long lines for you, food deserts with little fresh food, and inconsistent orders (aka not enough guacamole). Chef Robotics believes robots are the best solution to this problem.

What’s the alure of robots? Robots don’t unionize, don’t show up late, and don’t take lunch, and they can work on an assembly line for just a few dollars an hour. And as the minimum wage continues to increase now $14 per hour in California as of January 1, 2021 (for employers with 26 or more employees), there is a cross-over point coming where robots are just cheaper and better for certain roles.


Indeed, the market for industrial robots has been experiencing double-digit growth annually since 2013, and is expected to continue at a CAGR of 12.3% through 2026.

A 2017 report by the McKinsey Global Institute concludes that almost 50 percent of tasks done by employees at work are at high risk of being taken by computers (AI and robots). Among these are data collection and processing, which represent 51% of the activity in the US economy. 

In China, Foxconn, the Chinese electronics manufacturer that builds Apple’s iPhone, made news back in 2013 when the skyrocketing demand for cell phones led to labor disputes, reports of harsh working conditions, even riots and suicides. 

In the aftermath of these reports, Foxconn has been moving to automate 30% of its workforce by cutting 60,000 jobs in 2016 and replacing them with robots, a trend accelerated by the coronavirus pandemic.  

Besides replacing our blue-collar workforce, robots will and have been invading a much wider assortment of fields. Just consider the effect autonomous driving will have on truck drivers, or surgery robots on healthcare, or companion robots for therapy and eldercare. 

“If I were an exponential entrepreneur looking to create tremendous value”, says robotics expert Dan Barry, “I’d look for those jobs that are least enjoyable for humans to do … Given that the global market for unskilled labor is worth many trillions of dollars, I would say this is a huge opportunity.”

Contributor: Peter Diamandis, Founder, X Prize Foundation and Chairman of Singularity University and edited by and Cliff Locks, Investment Capital Growth, Managing Director and Executive Coach

Are you looking for a gift for yourself, friends, family, or colleagues? I love giving Audible by Amazon as a gift. Audible online audiobook platform is where books are read to you while driving, relaxing at home, or on the go. Use any smartphone, tablet, and computer and turn it into an excellent learning resource. (Click on the Amazon logo below to get started and search for Audible.)

Cliff Locks is a trusted mentor, confidant, and advisor to CEOs, C-Level Exec, and high-potential employees to help them clarify goals, unlock their potential, and create actionable strategic plans.

Available to join your Board as a Certified Master Professional Board of Director and Advisor.

I am a trusted mentor, confidant, and advisor available by Zoom and by phone to be your right-hand man, who will make a significant contribution and impact on your way to success.

As a Trusted Mentor, Confidant, and Advisor, I support you, along with your company’s strategic and annual operating plan. This plan may include marketing, sales, product development, supply chain, hiring policies, compensation, benefits, performance management, and succession planning.


Most successful leaders enjoy talking to someone about their experiences, which is why most develop a close relationship with a Trusted Confidant—a person with whom they feel free to share their thoughts, concerns, and ideas without fear of sharing too much or being judged by the people they lead, or their colleagues and superiors. I am a sounding board who will help you to better develop and see your ideas through to fruition.

The most effective Executive find confidants who complement their strengths and sharpen their effectiveness. Bill Gates uses Steve Ballmer in this way; Warren Buffett turns to vice chairman Charlie Munger. In the end, both the Executive and their organizations benefit from these relationships.

As your trusted confidant, I am always by your side, holding your deepest secrets and never judging. Everything discussed is held in complete confidence.

What many executives feel is missing from their busy life is a trusted business person who understands the holistic complexity of both their business and personal life.

I strive to provide solid financial, business, and family expertise and serve as a dispassionate sounding board, a role I like to call “Executive Confidant.”

By holding a safe place for the Executive to work on life path issues as well as direction, I repeatedly see remarkable benefits as personal values become integrated with wealth and family decisions, enhancing a more meaningful life.

As an Executive Confidant, I welcome a confidential conversation about the most important issues facing the business leader, including:

• Strategic planning toward your visions of success and goal setting • Operations, planning, and execution • Career transition • Retirement • Legacy • Kids and money • Marriage and divorce • Health concerns • Values and life purpose • Vacations • Mentoring & depth of the executive bench • Succession planning

When I do my job well, I facilitate positive action in both your professional and personal life. This consistently has a positive benefit on impacting people within the sphere of your influence.

The job of an Executive can be lonely. For various reasons, confiding in colleagues, company associates, family members, or friends presents complications. Powerful, successful, and wealthy individuals often isolate themselves as a protective reaction because of their inability to find people they can trust and confide in.

Successful people are often surrounded by many people, yet they insulate and isolate themselves to varying levels of degree. This isolation factor is not often discussed in the same context because the assumption is that success and wealth only solve problems. The false belief is that it does not create more problems, when, in fact, sometimes it creates a unique set of new challenges. Success and wealth do not insulate you from the same pitfalls that the everyday person faces. It may give you access to better solutions perhaps, and that is what I can help you achieve. Financial business success can create unique vulnerabilities, often overlooked as most people feel that the “problems” of the wealthy are not real-life problems.

The Executive Confidant can be particularly helpful when:

• Aligning life priorities with the responsibilities of wealth. • Wanting more meaning and purpose in life. • Desiring a candid and experienced perspective. • The answers often come from within, and we cannot arrive at them easily. • Clarity often comes into focus, with skilled questions and guided discovery. The right questions can be the first step in achieving ideal outcomes.

Who can you turn to when you need to find clarity? Who is your “Executive Confidant”?

Referrals to a team members or family members are always welcome.


One-to-One – Individual payment: Strategic Coaching: $295 per month (weekly for 30 minute Zoom meeting).

One-to-One – Corporate payment:
Coaching & Leadership Development: $600 per month engagement (weekly 1 hour Zoom meeting).

Board of Directors or Board of Advisors:

Email me: [email protected] or Schedule a call: Cliff Locks #WSJ #VC #VentureCapital #PE #PrivateEquity #LimitedPartners #FamilyOffice #FundsofFunds #IBD #CEO #CFO #COO #BoD #CXO #DE&I #ESG #diversity #cybersecurity #artificialintelligence #climate #ActivistInvestor #ethicalbusiness #directors #corporategovernance #accountability #integrity #ethics #corporateleadership #leadership #nonexecutivedirector #nonexec #boarddevelopment #boardmembers #Leadership #BusinessIntelligence #InvestmentCapitalGrowth

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.