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Posted by Cliff Locks On May 16, 2018 at 10:08 am


Every one of us is well familiar with the common saying “it is not about your knowledge, it is all about who you know.” I’ll be revealing my networking strategies which have assisted me in no little way to double my yearly income.


LinkedIn - Cliff Locks


I have over three thousand LinkedIn connections, well everybody can click and invite people to get additional connections, however, I’m pretty sure that you are asking how well am I acquainted with those connections individually, so I will share how I achieved that and my strategy.

When I initially started making use of LinkedIn as a tool for business development, I use the actual business cards of real business people that I have collected for many years and have the contacts moved to my database on LinkedIn. Now every week, regardless of where I am, whether a networking event or a cocktail party, anybody I meet in the week, on Friday I connected with them and mentioned something we talked about in our discussion to make the connection to become personal.

It’s important, and it’s not much effort to remain active and personal with your connections. LinkedIn contains an amazing tool in which there is an information feed of every one of my connects, together with the organizations that are associated with. Therefore, if any of my client or colleague has a birthday, been promoted or switched to a new firm, I will get the notification so what I do is to a congratulatory email to them thereby ensuring that we remain connected.

Here is my strategy to remain connected over a long period of time. There is another amazing tool on LinkedIn which grants you access to the email details of your connects, I send out periodic emails and blog posts to my VIP connections and our clients and keep them abreast of developments in our organization, whether it is brand new projects that we are embarking on, self improvement strategies, or about recent events in our industry.

You may be asking yourself, how exactly does networking and keeping in touch influence the growth of your business?

When you have good connections on LinkedIn, what happens is that both your business and community will realize that you have extensive expertise and resources to contribute. I believe in giving back to my connection and should anyone requests for help, and I love assisting my colleagues. So in the long run, being generous leads to the growth of the business. I am a large proponent of giving back to the society, when you do something for your community, what you are doing is assisting your contacts and colleague to connect with each other. In the long run, that will greatly help my own company to grow and develop.

In case you have any secret networking strategies, kindly drop them in the comment section and in case you are yet to, kindly link up with me on LinkedIn, let me know what you’re working on and can I assist you.

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